services
Sales is in our DNA
When you’re selling a high-value B2B product or service, nothing replaces a good salesperson having the right conversation.
Our senior salespeople call your target accounts, handle objections and book relevant meetings for your team.
Phone-led outbound, supported by the right tools.
Senior cold calling
Experienced salespeople introduce your business, handle objections and create a reason for the prospect to meet.
Targeted email
Relevant email and follow-up support the calling and give prospects another way to engage.
Targeting & research
We identify suitable accounts and relevant decision-makers so outreach starts with the right market.
The art of selling
Earn attention
Get quickly to a relevant reason for the conversation and give the prospect a reason to stay on the phone.
Handle objections
Listen, adapt and respond naturally rather than forcing every prospect through the same script.
Create the next step
When there’s genuine relevance, turn the conversation into a meeting with your sales team.
Campaign
process
Our services
Outcomes
More relevant conversations and meetings with the companies you actually want to win.
Senior salespeople do the calling.
Service includes
- Target-market planning
- Account research
- Decision-maker contact data
- Campaign messaging and outbound playbook
- Senior cold calling
- Supporting email outreach
- Meeting booking
- Weekly reporting and campaign feedback
There is a better way
Traditionally, outbound lead generation campaigns focused on the 5% of the market with immediate intent to buy a product or service.
The problem with this approach is it often alienates the other 95% of your market with irrelevant emails that offer little value.
Full market appeal
The Lead Gen Department has moved past this outdated shotgun approach.
Sure, we understand the benefits of rapid conversions. Our campaigns prioritise that 5% of your market with immediate requirements to help you build momentum quickly.
But it doesn't end there. We also know that educating the other 95% sets the scene for future sales. We help you strike the perfect balance between building a strong brand position for long term profits and capitalising on current demand. It’s the best of both worlds.
The strategy
The Lead Gen Department helps you build relationships with your entire target market and establish your company as a thought leader willing to provide insights and information even when a prospect isn’t looking to buy right now. These relationships position you as their go-to partner when the time comes to do business.
The results
Addressing your entire target market generates substantial results like more leads, a higher ROI, and increased long-term sales as prospects consume your insights and become buyers. It enhances your brand position and puts you ahead of competitors running tired campaigns with a short-term focus.
We prospect.
You sell.
Building pipeline takes research, data, outreach, follow-up and hundreds of conversations.
We handle that work so your sales team can spend more time speaking to genuine opportunities and closing business.
Try us for a month. If you’re not happy, you don’t pay that month’s service fee.*
*Setup fee applies. Full terms agreed before launch.
Let’s see if outbound makes sense for your business.
Tell us what you sell, who you want to reach and what a new customer is worth. We’ll show you how we would approach your market and whether Lead Gen Dept is the right fit.
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Still unsure?
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